By Kurt Long, CEO and founder, FairWarning, Inc.
According to CNBC, Facebook sent a doctor on a secret mission to ask hospitals to share patient data. Facebook was also in talks with top hospitals and other medical groups regarding a proposal to match patient data with their user data.
The stated intention was to “help the hospitals figure out which patients might need special care or treatment.” Facebook stated that the project is on hiatus so it can focus on “doing a better job of protecting people’s data.”
But that clearly hasn’t been a priority for the data giant. For Facebook’s 2 billion users, many of whom are now outraged, the real issue isn’t just how Facebook plans to protect its users but how data is used in the United States – and who the data actually belongs to.
In this climate of heightened awareness, healthcare organizations need to put customers first by making privacy and security of data actionable priorities. In the digital age, the new currency is trust. It’s hard to come by these days, so any organization that can distinguish itself as a source of trust will have no trouble attracting business. [Read more…]