Submission Guidelines

Western Pennsylvania Healthcare News (WPHN) features fresh, in-depth, relevant information and healthcare articles for our online audience of 10,000+ healthcare leaders and professionals throughout the year. As a healthcare business publication, we cover and cherish our relationship with the entire healthcare industry and cover the whole continuum of care.

Our audience includes healthcare professionals, physicians, nurses, hospital executives and department heads, insurance providers, attorneys and accountants, home care and nursing home administrators, healthcare students, university and allied health school professionals, and suppliers of products and services to the healthcare arena.

We focus on rehabilitation, nursing homes, home care, hospice, men’s health, women’s health, and pediatrics. If your business crosses into any part of the healthcare sector, you should make it your business to be a regular part of Western Pennsylvania Healthcare News.

We welcome contributions from healthcare executives, professionals, entrepreneurs, and industry thought leaders who can provide meaningful insights for our readers.

Our advertising and editorial opportunities are for organizations seeking guaranteed publication, company or product mentions, promotional links, or professionally written interview features. Please review the pricing options and guidelines below before contacting our editorial team.

Contact Daniel Casciato at [email protected] for details.

Article — $200 Flat Fee

You provide the article. We publish it.

Ideal for organizations and agencies that already have a completed article and want guaranteed publication with approved promotional links.

The $200 fee includes editorial review, professional formatting, approved company or product mentions and links, and online publication.

All sponsored articles must be relevant to the Healthcare Business Today audience and are subject to editorial review and approval.

Email Editorial Interview — $300 Flat Fee

You answer our questions. We write the feature.

Ideal for executives, entrepreneurs, healthcare leaders, and industry thought leaders seeking a professionally written feature.

Within 2–3 business days, our editorial team will develop a customized questionnaire and send it by email. You’ll have up to 14 business days to provide your responses.

Using those responses, we’ll write a professionally crafted interview feature of up to 2,000 words and send it to you for review. Reasonable revisions may be requested before final approval.

Once approved, the feature will be professionally formatted and published online.

Phone Editorial Interview — $450 Flat Fee

We interview you. We write the feature.

For those who prefer a live conversation, our editorial team will conduct a scheduled one-on-one telephone interview and turn the conversation into a professionally written feature of up to 2,000 words.

The $450 fee includes interview preparation, the telephone interview, professional writing and editing, client review and reasonable revisions, professional formatting, and online publication.

Article Submission Checklist

✅ A compelling title (in Title Case format)
✅ Short author bio (about 200 words)
✅ A link to the author’s personal LinkedIn or other professional social media profile
✅ Author headshot (75 dpi, 250×250 px, .jpg or .png)

Optional: A featured image related to the article content (75 dpi, 900×600 px, .jpg or .png). This image will appear at the top of the article. Please ensure the image does not include any company branding.

Content Guidelines

✅ Write in third person (unless it’s an opinion piece)
✅ NO footnotes or endnotes
✅ Articles must be educational, not promotional (no company or product mentions)
✅ Tone: Professional, informative, and conversational
✅ Minimum: 800 words

Revisions & Edits

We may edit, revise, or decline submissions that don’t meet our standards.

Topics we cover regularly include:

• Addiction/Mental Health/Recovery
• Clinical Topics and Research Developments
• Consulting and Outsourcing
• Healthcare Legislation and the Regulatory Environment
• Healthcare Real Estate, Design, Construction, and Facility Management
• Education
• Eldercare
• Employment Issues
• Legal Issues
• Marketing and Communications
• Nursing
• Pediatric Healthcare
• Physical Therapy
• Practice Management
• Rehabilitation
• Senior Living
• Social Media Strategies
• Technology
• Telemedicine/Telehealth