Advertising in healthcare has always taken a safe approach. For the most part, you’ll find stock images or the typical narrative of doctors and nurses working to save a life, a smiling patient or a mother nursing a child. The primary reason for these is the fear of being sued for misinformation or having other regulatory bodies come after the healthcare provider.
However, to expand, these institutions should push to be more creative. The platforms to capitalize on include Facebook and Instagram. Before running an ad, a healthcare marketing strategy ought to be in place. It ought to align with the values that govern the practice as it is what sets your brand apart. Consider the below as you implement your social media advertising campaign.
Consider the demographic
If you’re a children’s hospital, then your focus would be targeting parents. Therefore, know your target market and tailor content toward them. A meditation Toronto studio would attract females perhaps between the ages of 25 and 40. Learn extensively about your primary clients so that you can filter and create highly targeted campaigns. Using this approach makes your efforts worthwhile and productive. It is also a cost-effective approach to advertising.[Read more…]