Programmatic advertising is a modern way of working with adverts placement and inventory. More and more marketers start applying this approach because it possesses plenty of benefits. In the article, we are going to observe the key terms connected with programmatic, its meaning, and benefits.
What is a programmatic approach?
Programmatic marketing is working on the basis of programmatic advertising software. The latest provides the automation of placement and purchasing of advert inventory. Such an approach makes the whole process much faster and easier. There exist special platforms for the marketers (for instance, Polus.media), which function as mediators between publishers and advertisers.
The creation of such an approach was provoked by the necessity to deal with the remnant ad space. However, today it is widely used by the famous advertisers and publishers to optimize the investment and time resources.[Read more…]