What’s New in the Supplement Industry

Updated on March 30, 2021

The supplement industry is worth more than $128 billion, with thousands of products, millions of dollars in marketing, and more than a hundred brands pushing the newest health craze each year. As a consumer, it’s hard to keep track of the countless vitamins, protein powders, and herbs that come out each year. An abundance of new health trends are taking the world by storm, and if you want to find out about the newest, check out this list of the brand new supplements on the market.

Personalized Vitamins

One of the coolest things to come out of the supplement industry is the personalized vitamin. A couple of companies are now offering the option to take a quiz, find out which vitamins you’re missing, and they will send you a personal blend of those vitamins every month. This way, instead of taking countless vitamins without regard to your personal needs, you’re taking sustainable vitamin subscriptions specific to your goals.

There are a ton of companies who offer personalized vitamins. You generally have to take a quiz or send in a sample to find out which blend is best for you, then sign up for a monthly subscription. One major downside is that these personalized supplements are often pricey because they are custom to your needs. In addition, you generally can’t be sure of what the company is putting in your vitamins. Be cautious and always talk to your doctor before trusting a brand. 


SR9009, also known as Stenabolic, is a compound commonly lumped with SARMs, but actually increases activity of Rev-ErbA, which is a protein found in muscle. Because of this stimulation, SR9009 is said to cause an increase in both fat loss and muscle endurance. Currently an experimental drug, SR9009 is not for human consumption and can only be purchased as a research chemical. In fact, because SR9009 increases endurance and increases fat loss at such a fast rate, it is banned by most professional sports leagues as an illegal substance.

In the future, SR9009 could be the next supplement to provide the muscle improvement benefits of anabolic steroids without the undesirable side effects. In fact, SR9009 has been linked to improve cardiovascular health, and may be used in the future to treat cardiovascular diseases. As of now, many athletes use it as a supplement to cut fat and build muscle in an oral form, but this is currently not advisable according to the FDA.


CBD, a compound derived from cannabis, has been gaining wild popularity over the past couple of years. If you’ve never researched or read about it, it may be a confusing topic. Unlike THC, CBD is not psychoactive, meaning you won’t get a “high” from using any substance with CBD. Instead, CBD oil is used in supplementation for its soothing and anti-anxiety qualities. People take CBD as an oral supplement, a topical treatment for pain, and as an inhalant for immediate effects. 

The only caveat to CBD supplementation is the source of the CBD. With its popularity and usefulness, many sellers have taken advantage of the lax FDA requirements and include subpar ingredients in their product. As with any other supplementation, make sure that you know exactly what ingredients are included and what effect they will have on your body. When in doubt, contact your doctor or physician about any new substance you’re considering to make sure it’s the right choice for you.

Supplements can be confusing, but the newest trend might just be right for you. Personalized vitamins, SR9009, and CBD are some of the biggest trends right now, so consider researching more if you’re interested in any of their benefits. 

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