By T.L. (Tim) Tassone
TL Tassone Strategic Marketing
For the past several decades in business, much has been written, spoken, and practiced with regard to the necessity, value, and process of Strategic Planning.
Commonly, it is defined as an organization‘s process of defining its strategy or competitive business direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. In order to determine where it is going, the organization needs to know exactly where it stands, then determine where it wants to go and how it will get there.
The resulting document is called the “Strategic Plan.”
Basically, strategic planning is the formal consideration of an organization’s future course. All classical strategic planning fundamentally deals with at least one of three key questions: