Amid the ongoing changes of healthcare reform and the inherent competitive culture of today, there has been a great deal of discussion regarding the sustainability of cardiovascular programs. Specifically, where does opportunity lie for program growth? For years, Corazon has recognized vascular services as the “diamond in the rough,” advising clients to focus on this “untapped” service in many markets across the country. Our team consistently finds that vascular market share is not keeping pace with cardiac market share and this is surprising with the lack of regulation surrounding vascular care (compared to cardiac). Especially as Baby Boomers have reached the age where many, whether aware or not, are likely to have some form of cardiovascular disease.
Hospital leaders typically understand the need to grow market potential and/or position for a re-engineering of services, but aren’t sure how to do so successfully. By no means does that indicate a decision to cease to offer services, but rather, Corazon advocates re-engineering as a means to re-assess a program’s offerings in the context of the local/regional market and evaluate the best options – clinically, operationally, and financially.
Corazon has worked with numerous programs across the country focusing on the strategic planning process. It is through this effort that we act as the catalyst in assisting programs to think about what has been a sustaining factor over the past several years, along with what has been formally evaluated or made a focus. In our experience, we often find that the reason for not focusing on a particular program area or subspecialty is a lack of understanding of the market potential and/or HOW to take advantage of that potential, which is especially true with vascular services. [Read more…]