Social Media Group Pittsburgh plans to share best practices in Social Media for its upcoming Fall calendar. Its first speaker in the 2012 Social Speaker Series is Holly Maust, local social media expert, speaker and Principal of Interactive Swim, LLC.
When: Wednesday, September 19, 2012 at 6PM
Where: JVH Auditorium, Thayer Hall, Point Park University, 270 Third Avenue, Pittsburgh, PA 15222
What: Holly will discuss how to measure social media; navigating through the numerous platforms; and providing key metrics needed to help build a comprehensive measurement program.
In this session, you’ll learn how to:
• Establish measurement objectives
• Find the right measurement tool for your budget—big or small • How to measure influence and relationships
• Select benchmarks and know how to interpret results