The Advisory Board Company and Foundation Radiology Group Host Free Webinar July 19th, 2012 on Strategies to Increase Imaging Referrals

Updated on July 10, 2012

Achieving success in an imaging department requires an effective outreach strategy to increase volume and identify trends. Join Dr. James Backstrom from Foundation Radiology Group and Robin Brand from the Advisory Board Company on July 19th, 2012 from 3pm-4pm EST for this special webinar to review strategies to build imaging referrals.

Join The Advisory Board Company and Foundation Radiology Group on July 19th, 2012 from 3pm-4pm EST for a special webinar to review strategies to build imaging referrals. With radiology programs experiencing stagnate or declining volumes, hospitals must prioritize the creation of referral strategies to build market share and secure financial health. A key component to this success lies in an effective outreach strategy to engage those physicians that refer studies and in the proper data aggregation and analysis to generate a clear picture of referral chain patterns and volume variation.

This web conference will feature imaging experts Robin Brand of the Advisory Board Company and Dr. James Backstrom, the Chief Medical Officer of Foundation Radiology Group and a 2012 Best Doctor as named by Pittsburgh Magazine. The goal of this seminar will be to review commonly deployed outreach models and to assist in identifying the analytics to target those physicians offering the greatest revenue opportunity. The session will also review a number of tactics, including Foundation’s own unique FRIENDS outreach program, designed to elevate the quality and tracking of outreach visits made to referring practices.

Dr. James Backstrom was quoted, “In today’s environment of bundled payments and competition from public and private entities, establishing stronger relationships with referring physicians has become paramount to the success of diagnostic imaging departments. “ Dr. Backstrom added, “Community hospitals can no longer rely on organic growth or being the only game in town. The whole dynamic has changed and being proactive with referring physicians is vital to maintain or grow revenue and volume.”

For more information visit the webinar page on the Foundation Radiology Group website or register for the webinar here.

Foundation Radiology Group, founded to revolutionize the practice of radiology in community healthcare settings, combines the subspecialty services of a renowned, highly-trained physician team with a state-of-the-art technology solution. Foundation provides hospitals, physicians and patients access to a high-quality, elegant diagnostic imaging solution, with industry-leading, final diagnosis clinically relevant turn-around times.

Foundation Radiology Group’s unique Elegant Radiology Model supports all hospital service lines including: Cardiovascular, Neurosciences, Orthopedics, Oncology, Women’s Health, Gastroenterology, Pediatrics and Emergent/Ambulatory Care. Foundation Radiology Group’s US-based radiologists are all board certified and along with our customer service staff is available 24/7/365. For more information, visit

The Advisory Board Company (ABCO) is a global technology, research, and consulting firm partnering with 140,000 leaders in 3,700 organizations across health care and higher education. Through its innovative membership model, The Advisory Board Company collaborates with executives and their teams to elevate performance and solve their most pressing challenges. The company provides strategic guidance, actionable insights, web-based software solutions, and comprehensive implementation and management services. For more information about The Advisory Board Company, visit

Throughout the year, our writers feature fresh, in-depth, and relevant information for our audience of 40,000+ healthcare leaders and professionals. As a healthcare business publication, we cover and cherish our relationship with the entire health care industry including administrators, nurses, physicians, physical therapists, pharmacists, and more. We cover a broad spectrum from hospitals to medical offices to outpatient services to eye surgery centers to university settings. We focus on rehabilitation, nursing homes, home care, hospice as well as men’s health, women’s heath, and pediatrics.