Avoid These Pitfalls: Pick the Right Name

Updated on May 13, 2021

So, you have decided that starting a new business is a good idea. On the other hand, you also need to make sure that you pick the right name for your business. Unfortunately, there are a lot of pitfalls that people fall into and they are trying to pick a strong name for the company. What are a few examples of pitfalls you need to stay away from? If you avoid these issues, you should place your business in a good position to be successful. Remember that you can also use aFree Business Name Generator, such as Namify, to help you find the right name for your company. Namify helps you decide on the best name for your business. You can use their tools to make sure the domain and social media handles are available. This will save you the time and hassle of doing the research yourself. Using Namify’s services as well as avoiding these pitfalls, you’re on your way to finding the perfect name for your business.

Do Not Pick a Name That Is Confusing

You should also try to stay away from the name that could be considered confusing. For example, even if you pick a name that has not been trademarked, you do not want people to confuse the name of your business with another company. You should also make sure it’s easy for people to tell what products and services your business provides. If your name could mean multiple things, you may want to go with something else. It has to be clear what your company sells. If the name of your company is confusing, your customers are going to have a hard time figuring out if they actually want to purchase something from your company. Make sure it is easy for people to tell what your business does.

Do Not Pick a Name That Is Controversial

First, you should try to stay away from topics that could alienate your customers. For example, you don’t want to pick a name that could prevent people from purchasing something from your company. Even though you do want your company name to be interesting, you also don’t want people to be turned off by the controversial name you have selected for your business. If you want to see if your business name is controversial, why not test it with a few people first? Then, if everyone else seems to like the name of your company, you have probably found a good fit. On the other hand, if some people are upset at the name you have chosen, you may want to go with something else.

Do Not Pick a Name That Is Trademarked

Of course, you should also avoid picking a name that has been trademarked by another company. You may believe that you are simply a small local business. You may believe that nobody is going to come after a small establishment such as yours. On the other hand, you will immediately place your small business behind the 8-ball. If you use a name that is protected by a trademark, you could receive a cease-and-desist letter from that company. Then, you will simply be back at square one once again. Avoid this problem by staying away from company names that have been trademarked. 

Find the Best Name for Your Business

These are a few examples of common pitfalls that people fall into when they are trying to pick the right name for their business. Keep in mind that your business name is going to be the first impression that many people have of your company. You want this name to be as positive as possible if you think carefully about the name you are going to choose, you should be able to carve out a nice spot in the market for your company. Place your business in a position to grow by picking the best possible name.

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