In the e-commerce world, competition is increasing. To stay ahead of the competition, you need to keep an eye on trends. Regardless of the development of the site at the moment, if you lag behind the trends, you risk losing profits. You need to look to the future to be successful. Take an interest in what trends are currently being used. You need to implement them in trade, analyze and make the right decisions. You need to do this in order to move forward. And our Magento e-commerce developers will be happy to help you with this.
1. Increase in sales is inevitable
Online sales are increasing. According to forecasts, the number of online purchases increases annually. Total online sales are projected to exceed $ 6 trillion, several times more than a couple of years ago.
While online shopping is popular, rates vary by region. With the increasing popularity of online shopping, more and more people are giving preference to such purchases. This is due to several factors. One of the main ones is the comfort provided to customers. The increase is also due to the improvement in the website experience. At a certain point, people hesitated to buy on the Internet, but now the situation has changed.
2. What e-commerce will be like after COVID-19?
The trend of online commerce is currently being affected by the pandemic. This is due to the fact that governments around the world are closing shops, quarantines are being introduced to limit contact between people. Therefore, more and more resort to online shopping.
The impact of the coronavirus will have a long-term perspective and drive the growth in the importance of e-commerce in the aftermath of the pandemic. This is again associated with convenience, the advantage of contactless payments.
Analysts say e-commerce has benefited the most from the coronavirus.
3. Mobile stores are booming
The growth of mobile commerce deserves attention. The total amount of sales of mobile commerce is increasing annually, they amount to several trillion dollars. These are huge numbers. Improving the experience creates significant business opportunities.
The increase in e-commerce is driven by increased use of mobile devices, which is why consumers are shopping online.
With the increasing confidence in online shopping, customers feel more comfortable using their mobile phones. More and more sites are optimizing for gadgets, so you need to make sure that your site is also keeping up with the current trend. This will increase the number of sales.
4. Young buyers influence the state of the business
The impact of the coronavirus on e-commerce is enormous. Most started shopping online after the pandemic. Despite the fact that this applies to people of any age, this is especially true for young conquest. Polls show that two out of three shoppers under the age of 34 are buying more online than before the coronavirus. For older people, this situation is not so noticeable.
In the future, online business owners should target young people to increase sales, so consider a social media marketing strategy. Most young people purchase from independent brands through social media.
5. Increasing the role of social networks in online commerce
The number of social clients is growing very quickly. Social networks have a significant impact on e-commerce, they have changed the lifestyle of the modern person. This is an opportunity for brands to think about better positioning through social media as a platform to get started.
Ecommerce companies can seek help from celebrities via Instagram to increase their chances of increasing sales. With a platform like Shopify, a company can connect an online store and a social network. These include Facebook, Instagram, as well as TikTok, which is rapidly gaining popularity not only among teenagers, but also people of different age categories. The app not only works for video sharing, but also includes e-commerce elements. Its efforts are focused on testing new features that allow users to add shopping links to profiles or videos.
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