Are you struggling to generate leads and attract new patients to your dental practice? You’re not alone. In fact, 65% of businesses struggle with the same problem.
With a strong dental marketing strategy, you won’t have to worry. You can attract more people to your site with ease. Then, you can start converting those visitors into leads and paying patients.
Not sure where to start? Here are five dental marketing ideas that could help.
With these tips, you can set your dental practice up for lasting success. Get started with these dental internet marketing tips today.
1. Update Your Website
First, take a look at your website. Your website can market your dental practice 24/7, even when your doors are closed. It’s important to make sure your website is fast, mobile-optimized, and ready to help patients.
Run your website through Google’s PageSpeed Insights and Mobile-Friendly Test. If your website isn’t fast or mobile-ready, work with a design company. Ask them to improve your site following user experience (UX) design trends.
Add multiple conversion opportunities across your site, too. For example, you can use a plugin to book appointments online.
Your website will act as the backbone for the rest of your dental marketing strategy.
2. Create Content
Once you update your website, start creating fresh blog content. Blog content can help you generate more traffic. It will also help you demonstrate your experience and expertise.
You can establish your credibility to gain more patients.
Start posting different forms of content, including blog posts, infographics, and videos.
3. Use Search Engine Marketing
Optimize the content you create with website search engine optimization (SEO). SEO drives 1,000% more website traffic than organic social media. Leads from SEO have a 14.6% close rate as well.
Otherwise, use pay-per-click (PPC) advertising. Digital ads can help you reach more customers online.
These search engine marketing strategies can help you generate brand awareness and website traffic. Then, you can convert those visitors into leads and patients.
4. Gather Reviews
As you improve your dental internet marketing strategy, take the time to acquire patient reviews. Ask your patients to post their reviews on your Google My Business listing. Then, use a plugin to share those reviews on your website.
Adding patient reviews to your site can boost your credibility. Brand trust will grow. In time, trust will turn into loyalty.
You can retain patients long-term to improve your ROI.
5. Nurture Your Leads
Add a lead magnet (such as an eBook) to your website. Then, encourage people to download the magnet in exchange for their email.
Once you gather a list of leads, segment your audience into different groups. Then, use email automation to nurture those leads.
Dental marketing services like email marketing can help you retain patients over the years.
Brush Up: 5 Dental Marketing Tips for Growth and Success
Don’t let your dental marketing strategy fall behind. Instead, use these dental marketing tips to get ahead of the competition. With these tips, you can attract more patients and grow your practice.
Experience success with these tips today.
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