If you own, run, or manage a lab, then ensuring your clients and customers hold your business in high esteem is key to having a solid reputation and enjoying success. There are many tactics to deploy in order to build and grow the reputation of your lab, and doing so will have a huge impact on your business.
Have you been a part of any significant or groundbreaking research in the last few years? When your clients and customers see that you’ve been making waves in the scientific community, they’ll see your business in a shining light.
No doubt your lab has taken part in and designed research that’s changed your industry in some way and in order to grow and improve your reputation, it’s important to shout about your achievements.
Attending or sponsoring an awards event is a great way to nominate members from your team for awards and accolades. By highlighting the successes and achievements of the scientists working in your lab, you’ll be able to build upon and develop the reputation of your business.
Maintaining equipment to a high standard
Ensuring your equipment is maintained to the highest of standards is of paramount importance when it comes to upholding a strong reputation in a lab. One mistake in a process resulting in spoiled products could be financially devastating, but adding to this might leave the reputation of your business in tatters. MA Controls are the market leaders in akta service, and have the skills and experience to ensure your lab equipment is performing as it should.
Reducing your carbon footprint
Sustainability is going to be a real hot topic in 2020. In recent years, we’ve seen a dramatic shift towards a more eco-friendly environment. Large and small businesses alike are feeling the pressure to respond to this environment and being more environmentally aware is not only positive for the planet, it’s also a great opportunity to improve your reputation.
Laboratories are part of a resource-intensive industry, and the more customers become aware, then the more they’ll want to know about what you’re doing to offset this. You might consider taking part in recycling schemes and using cutting edge technology to reduce consumption and waste in your lab and by doing this, you’ll show your customers you’ve got a keen eye on sustainability.
Like any business, building a solid reputation and trust needs to be a primary concern. Running a laboratory means ensuring that your customers are satisfied with every touchpoint of your business. You might want to consider developing a customer insight survey in order to gain a deeper understanding of the way in which your customers are feeling, and then create an action plan of improvements off the back of these insights.
Getting closer to your customers and better understanding their needs and requirements is one of the simplest and most effective ways in which you can figure out how to build a strong reputation for your lab.