How to Improve the Reputation of Your Lab

Updated on June 7, 2020

If you own, run, or manage a lab, then ensuring your clients and customers hold your business in high esteem is key to having a solid reputation and enjoying success. Especially with business as delicate as a laboratory, there’s no room for you to take for granted the importance of an excellent reputation. First, you have to start with the goal for better efficiency, such that outcomes or results can be produced without delays. Productivity and fewer errors and accidents are also necessary. 

As difficult as this may seem, however, there are many tactics to deploy in order to build and grow the reputation of your lab, and doing so will have a huge impact on your business. If you’re looking to learn more in this regard, keep reading through below.

Award-winning research

Have you been a part of any significant or groundbreaking research in the last few years? When your clients and customers see that you’ve been making waves in the scientific community, they’ll see your business in a shining light. 

No doubt your lab has taken part in and designed research that’s changed your industry in some way and in order to grow and improve your reputation, it’s important to shout about your achievements. 

Attending or sponsoring an awards event is a great way to nominate members from your team for awards and accolades. By highlighting the successes and achievements of the scientists working in your lab, you’ll be able to build upon and develop the reputation of your business.

Maintaining equipment to a high standard

Ensuring your equipment, especially used lab equipment, is maintained to the highest of standards is of paramount importance when it comes to upholding a strong reputation in a lab. One mistake in a process resulting in spoiled products could be financially devastating, but adding to this might leave the reputation of your business in tatters. MA Controls are the market leaders in akta service, and have the skills and experience to ensure your lab equipment is performing as it should. 

Reducing your carbon footprint

Sustainability is going to be a real hot topic in 2020. In recent years, we’ve seen a dramatic shift towards a more eco-friendly environment. Large and small businesses alike are feeling the pressure to respond to this environment and being more environmentally aware is not only positive for the planet, but it’s also a great opportunity to improve your reputation. 

Laboratories are part of a resource-intensive industry, and the more customers become aware, then the more they’ll want to know about what you’re doing to offset this. You might consider taking part in recycling schemes and using cutting edge technology to reduce consumption and waste in your lab and by doing this, you’ll show your customers you’ve got a keen eye on sustainability.

To start with, one of the best ways for your laboratory to practice a better level of sufficiency is through choosing your lab equipment well, too. A good technique is to try out purchasing used lab equipment, that are still in very good quality as if it’s new. In doing so, these lab equipment don’t just end up disposed, when in fact, there’s still so much use that your laboratory can also make out of these. 

Customer focus

Like any business, building a solid reputation and trust needs to be a primary concern. Running a laboratory means ensuring that your customers are satisfied with every touchpoint of your business. You might want to consider developing a customer insight survey in order to gain a deeper understanding of the way in which your customers are feeling, and then create an action plan of improvements off the back of these insights. 

Getting closer to your customers and better understanding their needs and requirements is one of the simplest and most effective ways in which you can figure out how to build a strong reputation for your lab. 

Employing The Right Workforce For The Job 

Having the right workforce matched for the job that they have to do is also very important. This right matching is necessary, in order to achieve maximum efficiency in your laboratory. Else, when there’s a mismatch in the duties and responsibilities of the employees, then your laboratory simply cannot run as effectively as it should.  

First, this begins in the hiring process. Make it very clear to your potential employees what the overall scope of their job is. Then, check to see if the education that they’ve garnered and their experience keeps up with the task they have to do every day.  

The following key roles are also important, for overall laboratory productivity: 

  • Good leadership is needed, so that the staff can continue to function as effectively as they should 
  • Good communication between all of the members of the lab is needed, to avoid mistakes 
  • Cohesiveness and overall proper delegation of tasks is also very important, to continue on with an efficient flow 

Final Word 

When you’re running a laboratory, at the very least, you’re going to want for it to be very competitive. There’s no room for you to make any mistakes, particularly when you’re running a business as important as a laboratory. Just like any other business, reputation is important for you to rank well amidst all of your competitors. So if you’ve long been struggling along that line, these tips enumerated above can help give you that kickstart for better efficiency, productivity and an overall more positive reputation in whatever industry your laboratory is operating in. 

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