Did you know that there are more than 62 million Americans enrolled in Medicare?
Many of these people depend on Medicare for healthcare coverage, and some don’t know about Medicare supplement plans.
This is your target market, but how do you turn them into leads? This guide to Medicare leads for Agents has all of the details.
Read on to learn how to get more Medicare leads.
1. Know the Basics of Marketing
There are a few pieces of information in place before you start generating Medicare leads. You have to know your products, target market, and why someone should buy insurance from you.
Get these pieces of information in place. Write out key messages that speak to your clients’ needs and fears.
2. Search Engine Magic
People turn to search engines when they have a question about something or they want to compare products. They’ll try to find the answer themselves before they reach out to a professional.
This is your chance to get found. You can run paid ads on search engines and use a content marketing strategy to get people to visit your website. Once they’re on your site, you can have them sign up for a free consultation.
3. Be Educational
About 29% of people said they don’t understand their Medicare plans well or at all. Close to a quarter of people said they don’t fully understand Medicare Advantage plans.
If you want to be a hero to these folks, you can take the time to educate them. Write blog posts, go on Facebook, and create videos to help people understand what they’re actually signing up for.
They’ll appreciate the help and you can then turn your website and social media accounts into lead generation machines.
4. Buy Leads
How much time do you have to devote to lead generation on a regular basis? Probably very little.
Most agents have time to market when things are slow, then stop when they get more clients. This feast or famine cycle is exhausting and leads to burnout.
The best way around that is to have a system in place to generate leads automatically. Getting Final Expense sales leads and Medicare leads saves time and energy.
All you have to do is convert the leads into clients.
5. Always Follow Up
You have to show that you’re trustworthy to your leads. If you only contact them when you have something to sell, they’ll tune you out quickly.
The best way to get leads to close and generate more leads is to follow up. Do what you say you’re going to do.
You show that you’re reputable and trustworthy. You can then ask leads and clients for referrals for even more leads and business.
A Guide to Medicare Leads for Agents
There are a few tried and true ways to get Medicare leads for Agents. Get your marketing messages down, utilize digital avenues, and always follow up. Most of all, be approachable and educational so people can truly understand what they’re buying.
Visit the Business section of this site for more tips to run a better business.