A new look for an old friend

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Harvey D. Kart

“He was born in the summer of his twenty-seventh year.
Coming home to a place he’d never been before.
He left yesterday behind him
You might say he was born again
You might say he found a key for every door.”
“Rocky Mountain High” By John Denver

Welcome to Western Pennsylvania Hospital News-an old friend with a new look and attitude.

Perhaps no industry in America over the past 30 years has changed, evolved, and responded to the environment more than health care. Today, our industry stands arguably as the largest, most vital, and most discussed (at least in Washington, D.C.) in the United States. And, for good or ill, it looks like the changes we’ve weathered so far are nothing compared to what’s coming.

When we started Hospital News, we had one idea in mind: to provide the region’s health care industry with its own publication, where all could share relevant news, information, and opinion. A few years later, responding to changes in the publishing world and the preferences of readers, we added a web site (wpahospitalnews.com) to help share our message with a wider audience.

But while we continued to enjoy strong support from our readers, we were keeping an eye on a disturbing trend affecting the newspaper business in general in the form of declining readership and ad revenue. Over the past few years in particular, we’ve seen familiar and revered newspapers and magazines deal with their economic realities by cutting size or frequency of distribution, raising costs for advertising or subscriptions, or going out of business altogether.

The reasons for each publication’s struggles are many and varied; collectively, they continue to provide a wake up call to the rest of us who have a commitment and passion to providing the forums we do. Indeed, to quote the old cliché, in publishing, to stand pat is to fall behind. And even the most relevant publications can fall victim to the aforementioned trend if they choose not to pay it any heed.

So at Western Pennsylvania Hospital News, we have taken the time to review and-where appropriate-reset our approach to providing our coverage area with interesting and useful industry news. In the vernacular, we’ve had a nip here, a tuck there, and the end result is the make over you hold in your hands.

Western Pennsylvania Hospital News & More. Okay, all we added to the logo is an ampersand and the word “More.” But that represents a big change for us. It means that you can continue to expect all the important news and information we’ve provided for three decades. But it also heralds our intention to increase our value to you and your colleagues by opening up our pages for even more news and features of interest to all who continue to make the health care system in this region the best in the nation.

I hope you like the changes we’ve made. Either way, we would love to hear from you. Please feel free to email or call me and share your thoughts, not just about this issue, but about any way you feel we can continue to serve you as the premier health care business publication in western Pennsylvania..