In this age people are more aware of their rights and are looking for doctors who have more than papers. That’s making the internet the first stop people make when searching for a healthcare provider. People are no longer only after the services. They are mindful of who and where they spend their hard-earned dollars. If the PR efforts are anything to go by, organizations across the board are finding that they have to do more on their end to build relationships.
The role of social media in healthcare
Getting new clients is a byproduct of using social media. However, the primary focus of healthcare providers ought to be fostering relationships and sharing their expertise. Educating the masses about even the simplest of practices could be something to strive for. It paints the brand in a caring light. There is already negative press about how expensive hospitals are and the image that they are only out to make a profit. To be set apart entities would benefit from stepping away from the stereotype and be helpful.[Read more…]