In June and July, we will focus on Outsourcing and Consulting. If your organization provides products and services for healthcare providers, you want to make it a point to be part of these issues. As an added bonus, we will also feature Technology, Eldercare and Homecare, and Healthcare Construction. Learn more here!
By William Gindlesperger
Chief Executive Officer
Outsourcing as a business strategy began gaining prominence in the late 1980’s and early 1990’s as organizations began looking for ways to diversify to compete globally and to trim costs. Both were accomplished by contracting with a firm that specialized in a service that the buyer either was not set up to perform or could not perform as cost effectively as a vendor.
A hospital, for instance, can develop marketing concepts, but it probably is not equipped to design and print direct mail pieces and other collateral. Outsourcing that type of work makes sense even to the point, for some, of basically contracting with a marketing or advertising firm to provide a turnkey solution and delivery of the final product. The buyer provides guidance but not day-to-day, hands-on involvement. Accounting, legal counsel, human resources and building maintenance are among a host of other disciplines that are popular to outsource.