There is a strong trend among hospitals and medical/healthcare complexes to move high-demand healthcare services, such as urgent care, ambulatory care, and primary care, to smaller, dispersed, easily accessible locations.
An off-campus facility can be a branch or affiliate of the hospital or leased by the hospital to doctors who operate the site as independent practitioners. Often, a portion of the facility, such as an urgent care center, is branded and operated by the hospital.
Here is a guide to planning and managing an off-campus move.
Why move off campus?
An off-campus move can help increase patient counts, build market share, and improve visibility among prospective patients. A hospital may put a facility in a community to increase the hospital’s visibility and provide needed services. When patients use the facility, they think well of the hospital and return in the future. In addition, the ambulatory care facility may become an entry point for services which reside in the hospital – either because they are more specialized or because they require in-patient care.