By Nick Hernandez
Many practices are hearing about telemedicine and becoming increasingly interested in how such a program could be implemented in their operations. Physicians want to start a program quickly. Practice managers don’t want to learn by trial and error.
The biggest issue I see by far is that practices immediately focus on the technology. This often leads to two problems: they either become overwhelmed by the plethora of options available and end up not pursuing telemedicine, or they choose poorly and the technology quickly becomes unused. Consequently, I tell clients to ignore the technology that is available for starters. There are many more important things to consider in order to have a successful program, and you will then be less likely to overspend or purchase equipment you don’t need or can’t use.
Here are four items practices should carefully weigh before jumping into telemedicine by purchasing technology first.
1. Legal requirements
Because of the way telemedicine adoption is currently happening in the United States, practices must look into a host of legal requirements, especially as the requirements pertain to applicable state law. Although there are some exceptions, physicians usually must be licensed in the state where the treatment or diagnosis is being provided. Many malpractice insurers will now cover telemedicine, but that conversation must be had with your particular carrier so they can look at the various risks involved. As with other areas of healthcare, privacy, consent, and regulatory compliance must be thoroughly evaluated by a healthcare attorney. Additionally, I would strongly suggest that your proposed program be reviewed by a telemedicine consultant and healthcare attorney to ensure it is vetted for potential fraud and abuse.
2. Reimbursement assessment
Currently, reimbursement (governmental and commercial) continues to be a barrier to telemedicine adoption in some (but not all) states. The type of telemedicine services you are proposing as well as the type of setting needs to be examined through the lens of the state(s) where services will be rendered, as well as the portfolio of applicable payers. Even though there may be restrictions that affect billing practices (and thus reimbursement), there are ways to get “paid” (e.g. subscriptions, etc.) for services in lieu of reimbursement.
3. Market analysis
Telemedicine has many applications and uses, so a first task is to determine what the needs of your patients are and how telemedicine could address them. This step is a very detail-oriented process which will help identify potential telemedicine opportunities. A qualified consultant will help educate you about telemedicine technology applications which may apply to your potential goals, as well as educate you about predictors of success and best practices.
4. Feasibility study
The implementation of telemedicine services to your existing practice will certainly impact your operations. Some items to consider are the time you could save by implementing it, how you expect the program to tie into your regular in-person practice, and what type of clinic hours you will devote to it.
There is no such thing as a standard telemedicine program. Consequently, it is extremely important to take the time to develop a strategic plan first, as there are many nuances to consider as they relate to your particular practice. Hiring a consultant to help guide you in the right direction will be money well spent, especially given that such an endeavor will change your practice operations, including your marketing and financial operations.