Hey yogi, does owning successful yoga studio sound like a dream? Keep in mind, it doesn’t matter how many years you’ve practiced the discipline. Years of experience, proven yoga expertise, demonstrated flexibility and highly developed strength are unfortunately not enough to guarantee a yogi’s successful pursuit toward a new business venture.
As Al Lipper, a business consultant and coach specifically for yoga studios, reveals in “Top Ten Things to Consider When Starting a Yoga Studio” that one of most successful yoga studios on the East Coast is owned and operated by a proprietor who doesn’t even teach classes. She is a businesswoman with an interest in yoga — not an actual yogi who owns her own studio.
Yoga stands as a $5.7 billion industry in the US with an estimated 15 million practitioners. The allure of a career free of cubicles in a calming and relaxing environment full of incense and positive attitude surely attracts a fitness-minded individual with an entrepreneurial spirit. A passion for yoga though is a far cry from owning the business. Here are some of the overlooked aspects of an entrepreneurial yogi’s dream: